Course Introduction

Welcome to Data Storytelling for Business. In this course, you will learn how to create visually stunning data stories to push your ideas and recommendations forward. 

Data is all around us – and more and more of us have access to software that is designed to "help us make sense of data." But if you've ever sat through a data presentation that missed the mark, or reviewed a report without any clear takeaways or recommendations, you know that access to data and software does not magically make you a master of communicating with data.

The purpose of this course is to teach you how to communicate with data, clearly and effectively – by connecting with your audience through story and visualization best practices – so that your data presentations and reports effortlessly lead decision-makers down the right path.

Data visualization tools and software are universally available, which means the soft skills of communication and storytelling can help set you apart professionally from your peers. Most likely, you are in a role that involves utilizing data to make decisions or recommendations, if not directly, then adjacently. In today's world, you can't just say, "I'm not a data person" and hand a task off to another team. Learning, and practicing, how to connect with others via data, and how to tell data stories help you build influence on your team.

This course is designed for you to complete in your own time, on your schedule. The course consists of a series of short video lessons that teach you key concepts and skills related to data storytelling. After each video, there will be questions to work through in this workbook or online questions following the module. Additionally, there are a series of How-To videos that will walk you through creating visualizations based on the best practices that we'll be teaching you. An ongoing case study serves as a workshop for you practice key concepts from each module that will help you develop an impactful data story. 

If you have questions, please email [email protected], and a member of our training team will be in touch as soon as possible.